Innovation is change, and to change needs courage.
It’s the novelty that the changes bring about that excites a few and gives good bumps to many.
Embracing change doesn’t come naturally, even for obvious betterment, as it puts us in a novel situation.
But despite the novelties, one should carry on
Individual resources like time, money, and energy should be diverted to acquire new knowledge and new skills.
Careful consideration is needed to decide which activities consuming these resources (time, money, and energy) is to be discarded.
Innovation may not always be a technically complex affair.
It may be a simple change in the packaging to suit a new market segment.
It may also be just shifting to a supply point closer to your new emerging and promising new market by abandoning the farther one to save a significant amount of delivery cost.
A change/alteration in human resources to make available relevant skill sets, or
A tweak in the user interface part of the webpage for better customer engagement and feedback that may prove key to a new product scheduled for launch.
Innovation may be just about anything that brings a discernible positive change in revenue, cost control and/or customer experience.
The key to its success is to judge when the current processes are going to outlive their utility, and then discard it ruthlessly so that resources can be used for new processes.
But on top of it all, the temptation to cling to the once beneficial traditional process must be overcome.